Regardless of the sector, marketers face surprisingly similar challenges – to reach today’s dynamic consumer in a fragmented world; build brands that engage consumers to be loyal; and demonstrate the impact of marketing efforts via cutting-edge measurement. YouGovPolimetrix is uniquely positioned to partner with you to meet these rising challenges.
YouGovPolimetrix provides a full range of custom, marketing research and analytics services to support of all aspects of the marketing-decision cycle.
We use a wide array of state-of-the art methods for data collection and analysis. At the same time, we are eclectic and pragmatic: we use whatever means provides you our client with the best in marketing decision support.
- Building and Managing Brand Equity
- New Brand Launches and Brand Extensions
- Customer Recruitment and Loyalty
- Marketing and Media Effectiveness
- Communications Strategy
- Foresight and Prediction
- Consumer Engagement
Working with YouGov Analytics we can use a wide range of sophisticated techniques to understand the relationship between your consumers and your brands:
- Regression models (key driver analysis) would allow us to look at what indicators drive satisfaction with, for example, the brand, brand loyalty and product choice.
- Segmentation analysis (behavioral, emotional, needs-based) can be used to assess the profiles of customers/ target groups, track changes over time and as a potent diagnostic tool.
- Structural equation modeling enables us to estimate underlying or latent variables, that have not or cannot be directly measured.
For additional information about our consulting research services, please contact us at consulting@polimetrix.com
