Products

The YouGovPolimetrix product portfolio is designed to help address your key business issues, through better understanding of consumers – the lifeblood of any brand. Our portfolio of consumer insight products provides the breadth and depth you require to develop the right strategies and tactics to better position your business for growth. From daily brand tracking, to custom polling delivered in 48 hours, to in depth qualitative research, YouGovPolimetrix has you covered.

At the same time, we understand that unique business conditions often require innovative research solutions. YouGovPolimetrix experts can work with you to develop a custom tailored research approach that will deliver the insights and answers you require.

 

 

BrandIndex

Your brand is your business. In addition to executing against your long-term brand strategy, you need to understand how today's events are impacting your brand, and be prepared to take decisive action when necessary. BrandIndex is the only daily brand tracker available. We interview 5,000 consumers every day, and capture their opinions on 7 key indicators of brand health, for 1,000 brands across 40 industry sectors. We enable you to understand "what" is happening with your brand, every day. Whether it is measuring the impact of your latest advertising or marketing campaign, testing consumer reaction to a new product launch, or monitoring whether your competitors are closing the gap on quality or value, we can provide you with the information you need to act quickly and outmaneuver the competition. For more information please click here.

 

 

 

Omnibus

Do you want to dive deeper into your brand? Do you need representative answers about your brand for an upcoming press release? Or do you just need to run a quick poll for a news story? YouGovPolimetrix Omnibus delivers answers for all these situations in 48 hours or less. Every day, we survey a representative sample of 1,000 U.S. consumers. Our 1MM person online panel, combined with our patent-pending survey technologies, enables us to provide the highest quality and the most up to the minute information available. Need to know why your latest advertising campaign is motivating consumers in the northeast, but having no impact on the west coast? We can help you determine the answer - while there is still time to modify the campaign, and make it a success. For more information please click here.

 

 

 

Qualitative

Do you want to have meaningful discussion with consumers about your brand or a potential new product? YouGovPolimetrix VoxPop is a revolutionary new focus group capability, which is available nowhere else. We combine the flexibility of the online focus group with the intimacy of the town hall meeting, by introducing full audio capability. Participants can speak to each other in real time, and the moderator and observers can hear the often subtle differences in tone that can signal sarcasm from seriousness. When you need to quickly pull together a national, regional or local focus group, and get the most valuable results - YouGovPolimetrix VoxPop is the right call. For more information please click here.