Find out why VoxPopuli is the leading online qualitative application that integrates chat and voice.
Vox Populi, a Latin phrase that literally means "voice of the people", accurately describes what YouGovPolimetrix provides to clients with its cutting-edge online qualitative software called Voxpop. This innovate software allows the researchers to coordinate a live audio discussion with a representative sample from a specific area or from around the country.
- Geographically dispersed groups
- Low-incidence populations
- Website feedback and evaluation
- Concept testing
- DIscussions of sensitive topics
- Discussion of products and their campaigns
- Package testing
- Real-time discussion of advertisements
Voxpop has been used by market researchers, academics, and political campaigns to test messages and foster discussion. Using VoxPop, a researcher can:
- Reach a nationally-representative group, or people in certain geographies, occupations, or other demographics.
- Share videos, audio clips, images, and webpages that all participants can view simultaneously.
- Combine video, audio, and text messaging for a broader qualitative experience.
- Manage the session using our innovative tools, such as time management of individual speakers and the ability to advance or deny individual speakers and the ability to advance or deny individual speaking requests.
- Observe the discussion anonymously through observer accounts. Clients can enter and view and ongoing discussion without being viewed or heard.
- Replay the session as many times as a client would like using our Flash-based playback tool.
- Fast - compared with traditional methods of conducting focus groups completion time has greatly decreased, allowing you to make faster decisions.
- Anonymous - respondents are more candid and more honest, resulting in more accurate data.
- Group feel - in contrast to other online qualitative products, Voxpop has kept in mind this is a group discussion, not a collection of individuals working in separately. The software has been set up to facilitate the best possible group interaction.
- Geography - why limit your research to one geographic area? Voxpop allows you to gather opinions from different regions using an online qualitative methodology?
- Video and Voice - respondents can express themselves using headsets and webcams connected to their computers, allowing them to clearly communicate their thoughts and ideas in an online forum. Discussion is led by a live moderator via voice and video.
- Text - respondents have different comfort levels with different avenues of communication. The addition of text or chat communication accommodates all user preferences and allows participants to communicate immediate reactions without interrupting others.
- Non-verbal Communication - moderators can ask "show of hand" questions giving participants the opportunity to visually represent their responses. This brings yet another another level of interaction to the online forum.
- Focus Group Feel - they key to group interaction is making people feel like they are participating in a group discussion. YouGovPolimetrix has actively solicited opinions from participants and enhanced the look and feel of VoxPop based on user feedback.
- Intuitive Interface - it's easy to tell what's going on, whether you're a respondent, moderator, or observer. Good communication can't take place if there's confusion over how to participate.
- Websites - participants can post comments on websites, providing you with the feedback you need to enhance your website and maximize your business.
- Video/Graphics/Ads - got a new concept for a commercial? Test it on an audience before you spend the bank on an ad that won't attract customers.
- Data Delivery Features - when working with YouGovPolimetrix you'll receive a client login to our member section where you'll be able to replay your session as much as you'd like. We'll also work with you to make sure any additional data needs are delivered.
Full Service or Do-it-Yourself...let us be your partner! We'll do the heaving lifting, freeing your time for the important matters.
- Discussion Development - we'll apply our years of experience with online focus groups to create a battery of questions that will help you get to the heart of the issue and also provide the data you need to make the best decisions for the future of your business.
- Recruitment - YouGovPolimetrix makes recruiting people for your discussion quick, easy, and reliable. We've prescreened participants to ensure the highest level of data quality.
- Moderation - YouGovPolimetrix has experienced moderators on staff who will ensure that your questions are asked correctly and presented as desired.
- Data Delivery - let us know your data delivery needs. We can provide coding and data files in all of the standard industry formats, making your job easier and allowing you to find the results you're looking for.
- Question Development - Have your own predetermined set of questions? Great! We’ll just provide the forum for you to conduct your focus group.
- Recruitment - have your own panel or respondents? We'll work with you to invite these people into the forum.
- Moderation - You would prefer to monitor your own discussion? No worries. Our software is easy to learn and we'd be happy to walk you through it!
646.723.4670
212.226.7186
qualitative@polimetrix.com
